Multi-Passionate Entrepreneurs: My Top 3 Tips For Juggling Multiple Businesses

Today, I received the sweetest email from one of my followers who is a floral designer considering starting a virtual assistant business on the side. She asked:

“My business coach says that becoming a VA would take away from your floral business. Do you think it’s silly for me to run two businesses at once? And if you think it's a viable idea, do you have any tips in terms of the business juggle?!”

I get this question often, so I decided to re-work my email to her into a blog post for future multi-passionate entrepreneurs thinking about starting a second (or third) business! So, below are my top 3 tips for juggling multiple businesses!


First, I might shock you when I say I totally agree that starting a second business would take away from your first.

Yesterday, I was listening to Amy Porterfield's podcast episode interviewing Rachel Hollis, who made the analogy of pursuing multiple passions to soccer. She said something like, "If you are standing on a soccer field with 6 soccer balls in front of you, no matter how hard you try, you can't kick all 5 at once. You have to kick one at a time."

Coming from experience, that is 100% true.

As you probably know by now, I run 4 businesses + a personal brand (Coffee with Kristi honestly being the most time-consuming, it really is another business!).

When people hear this, they are like, "Oh my gosh, how do you do it all?! I'm drowning in emails and to-do's with just ONE business!" 

>>What I strive to make people understand is that I do NOT pursue all of these passions at once.<<

Every month, quarter, or I just like to say "season," I choose one direction to run really hard in, and let the other businesses sort of "coast." Of course, I remain the CEO of those businesses and do mundane, daily tasks to keep the businesses afloat, but when my primary focus is on one of them, I rely on automated email sequences and systems in Dubsado to keep the others going without much energy.

So, my biggest tips for your on juggling two businesses is this:

1. Get automated systems as much as you possibly can in both of them. This will free you up time-wise. You can download my guide on that here, if you haven't already.

2. Define your ideal client for each business, and if they're not the EXACT same avatar, separate them on your social media and websites. I elaborate on this a lot more here!

3. Set goals for each business, and pursue them at different times throughout the year. At the end of last year, I wrote a blog post about goal-setting for multiple businesses!

So friend, I hope this helped you and if you have any follow-up questions, please let me know! Best of luck pursuing multiple passions. I promise I’m on your soccer team! ;)