Should You Have Multiple Businesses On The Same Website?
“Kristi, I just started another business. Can I put it on my current website and Instagram, or do I have to start a new one?”
Are you wondering the same thing? I get this question all the time, because I’m a 5x business owner myself. Although it took some time and a few years of trial and error, I’ve definitely figured out the answer on how to determine if you should combine websites and social channels for different businesses—and that’s what I’m going to teach you today!
First, let me give you the low-down of each of my businesses, so we can get to know each other better and so you have some context for the rest of the post.
My first was Got Strings which I still run remotely today--we are a very successful string ensemble for weddings and special events in the Shenandoah Valley, VA.
I am also a distributor for SeneGence International, a makeup and skincare direct sales company I’m obsessed with.
My personal brand Coffee with Kristi is my third business, where I empower and educate YOU on how to design a life you love with my podcast, here on the blog, and my YouTube channel.
Next, I started VA for a day, a project-based virtual assistant service for busy entrepreneurs who need help getting organized without hourly wages and hand-holding.
And finally, my boyfriend Addison and I own A&K Podcast Services, where we produce, edit, and publish podcasts for our clients as well as have a self-paced course on how to launch a podcast in 30 days!
Now that you have context, here comes the fun part. How many websites do I have for 5 businesses? The short answer is 4. Okay, it’s time for the long answer…
It's important to realize as we head into this conversation that your website and Instagram should have one objective and one objective only: to position yourself as an expert in what you want people to buy or hire you for.
Before we talk about websites, you must first identify your ideal client for each business. This is because you want your ideal client to look at your website and know that you are uniquely qualified to help them with their problem.
To identify your ideal client, be as specific as possible. What is their gender, age, location, career, and income bracket? Do they have kids, drive a fancy car, and where do they go on vacation?
>>When you are THAT specific about your ideal client for each business, only THEN we can move on to your website.<<
For example: my personal brand is Coffee with Kristi, which has the objective of empowering and educating female creative entrepreneurs in their mid-late 20’s. Therefore, anything I’m talking about or selling that speaks and serves that demographic goes on my Coffee with Kristi website and Instagram. (Like this post!)
In addition Va for a day, as I mentioned in my businesses summary above, is designed to help creative entrepreneurs with administrative tasks. Since it is serving the same market as my Coffee with Kristi audience, I made VA for a day a separate tab on my Coffee with Kristi website, rather than a brand new URL.
Plus, everything I do with VA for a day is extremely strategic… Being an entrepreneur is what makes me different than other virtual assistants, so VA for a day being on Coffee with Kristi makes perfect sense. I like to position myself as an expert in entrepreneurship to my virtual assistant clients because I believe it sets me apart, and my Coffee with Kristi content furthers that credibility.
Got Strings, on the other hand, has its own website because my ideal client is a bride in Virginia—not a creative entrepreneur. If I were advertising Got Strings on Coffee with Kristi, the business wouldn’t go nearly as far as it has because my brides would not trust us as the experts in wedding music. They would be confused with all of this entrepreneurship content rather than wedding tips and tricks!
This leads ms to the next question I get often related to this subject. In fact, one of my VA for a day clients just recently asked:
“Then why do you mention Got Strings on your Coffee with Kristi and VA for a day Instagram accounts?”
The answer is simple: it is strategic. The goal is not to cross-pollinate the audiences and get Got Strings gigs from my entrepreneur audience… It is to further my credibility as an entrepreneur!
For my direct sales beauty business, I follow the same rule. I do link over to my SeneGence website on coffeewithkristi.com/shop to sell my makeup along with entrepreneurship courses and Amazon affiliate links of my favorite things.
However, the crucial difference is that even though I link to the product on my Coffee with Kristi website, I don’t brand myself there as a makeup girl. I mention SeneGence on my Instagram stories and my podcast in terms of entrepreneurship and how I have a lot of experience in direct sales to position myself as a business expert… But I don’t teach people how to apply foundation. That’s what my SeneGence Facebook group and website are for.
So to be really clear, on my About page on Coffee with Kristi, I link to each external website of every business I have built in a conversational way. However, this is not in a “sales-y” way. I just want to tell my story on my personal brand website, and each of those businesses position me as an expert in entrepreneurship (the goal of Coffee with Kristi in the first place).
Before I go, let’s recap to make sure we’re on the same page. There are two main points to consider when determining if you should have multiple businesses on the same website:
Do the businesses have the same ideal client, and
Are you going to confuse your client or will the diversity help you?
I’m all for combining websites and social media accounts if it makes sense. If you can fit multiple businesses under one umbrella with the same audience, then do it!
For example, if you are a Virtual Assistant for small businesses as well as a personal brand photographer, you could tie those in nicely and speak exclusively about making entrepreneur’s lives easier. However, if I make one minor switch and say that you are a wedding photographer instead, then you should separate the websites because you are speaking to two different audiences.
Again, this goes back to the main point from early on in this post: your only objective on your website and social media is to position yourself as an expert in what you’d like your client to pay you for.
If you feel like it confuses them by talking about too many different things on that channel, profile, or website then you need to separate them because the businesses won’t go nearly as far than if you had chosen one niche and stuck with it.
So friends, I hope this helped you determine whether or not your multiple businesses should be listed on the same website. And while you’re here, join the CwK community by commenting below what YOUR multiple businesses are. I’d love to get to know you! :)