Here, Take My Sales Script

free sales script

Sales. That amazing, beautiful, exciting word that connects us to our customers and makes us money.

What? You don’t think of it that way?

Hmm… Lemme guess. Instead of amazing, beautiful, and exciting… You think sales is spammy, skeevy, and gross. How did I know?

>>Friends, regardless of how you feel about sales, you can’t disagree with the fact that you HAVE to do it.<<

If you are in business, you have to sell. I don’t care if you’re selling for a multi-level marketing company, an in-person service, a brick and mortar shop, a digital course, you have an Etsy store, you’re a coach…. You have to sell!

What does this mean? You need to get better at it.

Luckily for you, sales is my superpower. But also lucky for you… It wasn’t always this way.

I think most people think that sales is a talent you’re born with, that if you’re not a “natural” the first time you try to do it that sales is “just not for you.”

I push back on that because you know what IS for you?

  • Time freedom.

  • Changing lives.

  • Making a difference.

And in order to do ANY of that? In order to reach ANY of your goals? You have to sell.

So let’s bust that myth in your head right now: I can confidently say I’m GOOD at sales. I know I can get better and I’m always learning, but I’m good at it… But I WASN’T always.

When I was a kid in Girl Scouts, I could hardly sell the cookies we all crave every Fall--you guys know I love me some Tagalongs--because I was afraid of the rejection if someone told me “no.” In fact, the only reason I sold ANY was because my mom would bring the order form to work and sell it to the people in her office!

As a little girl, I would have a lemonade stand I’m sure like most of you, but I was afraid to stand on the corner and entice people to actually pull over, so me and my best friend Erika would take home $2 each from two of her elderly neighbors who pitied us.

>>Let me tell you: I was NEVER the kid selling baseball cards or homemade bracelets or advertising school dances.<<

But when I became a business owner, I LEARNED how to sell, because I had to if I wanted to grow my business.

And you can too.

So stop telling yourself you’re not good at it and making excuses as to why you can’t learn. Listen to a podcast, read a book, buy a course, search on YouTube.

Stop sending cold DM’s to random people on Instagram saying, “Buy my product!” and calling that sales. THAT is why sales has a bad reputation of being spammy and gross.

Friend, please quit offering *sale after sale after sale* to make a quick buck. All that does is train your clients to never pay full price like how my mom and I never go to Bed Bath + Beyond without a 20% coupon.

I love you, but stop saying that good salespeople are extroverted, and “I’m just too quiet, I’m not pushy.” The number one piece of advice I can give you when it comes to sales is to LISTEN.

This morning I did an exercise on my weekly Instagram live [if you’re not following me @coffeewithkristi, you have GOT to tune in on Thursday mornings because it is so fun!] and I’m going to go through it here too.

The exercise is when we play pretend, okay? I’m me, and you’re my customer, and I’m going to walk you through how I’m going to sell you on my Dubsado set-up service for my VA for a day business.

I’m going to give to you the exact script I use to book out my services 3 months in advance, selling a minimum $500 service. It is an incredibly simple, no-brainer script to follow and the best part is, if you’re selling online and they aren’t sitting with you, you can literally READ it in the beginning! Ready? Here it is!

THE SCRIPT

“Tell me about your business!”

“What is the process a client goes through from the moment they hear your name to 6 months later when you’re following up with them?”

“What balls are you dropping in this process?”

“I’m hearing that you’re feeling overwhelmed with the intricate details of your business and that although it seems like a good problem to have, with the amount of clients you have you don’t have a streamlined experience for them to go through and it makes you feel bad.”

“If I told you I could take your current client experience, add a few key steps to make it even more profitable, and then automate a minimum of 80% of it, would you be interested in learning more?”

“My most popular service is a complete Dubsado set up for those who’ve never used a client management system before. Dubsado is a system where you can manage all of your clients in projects, including sending emails, contracts, invoices and questionnaires, scheduling appointments, basic bookkeeping, and more. I help my clients get organized with a client experience that keeps their clients coming back for more and then automate around 80% of it so you spend less time IN your business and more time ON your business. Does that sound good to you?”

“What questions do you have for me?”

“The next week I have open for availability is July 22-29th. Would you like to get on my calendar?”

“Great! My Dubsado set-up is $500 and I require a 50% deposit by the end of the week to hold the date, as well as a signed contract. Over the next month, we’ll go back and forth about your client experience to make it absolutely perfect, and then the last week of July I’ll go into your Dubsado account and automate as much as I can of the process.”

“If you don’t have any other questions, I’ll go ahead and send you over my Dubsado set-up directions, your contract and invoice and we can get started right away!”

“Thank you so much, I can’t wait to work with you. This is going to be such a game changer in your business and I’m so excited to get started!”

Now, that I’ve walked you through that when we played pretend, I’m going to walk you through it again but this time explain each step.

THE REASONING

“Tell me about your business!” This gets them talking about themselves and I take notes, listening for pain points.

“What is the process a client goes through from the moment they hear your name to 6 months later when you’re following up with them?” I like to get an idea for how their business runs because then I can get ideas on how to improve the process. This will look different depending on the industry you’re in, it is just to get clarifying information.

“What balls are you dropping in this process?” This is, again, for me to listen to pain points and keep them talking about themselves.

“I’m hearing that you’re feeling overwhelmed with the intricate details of your business and that although it seems like a good problem to have, with the amount of clients you have you don’t have a streamlined experience for them to go through and it makes you feel bad.” By repeating their pain points back to them, people love to feel understood.

“If I told you I could take your current client experience, add a few key steps to make it even more profitable, and then automate a minimum of 80% of it, would you be interested in learning more?” This statement is so powerful. I’m convinced it is what subtilely converts people more than anything else. The format “if, then” with a question they HAVE to say yes to is getting them used to saying yes to me and it’s conveying the value of what I do by painting a picture of the transformation you will create for them.

“My most popular service is a complete Dubsado set up for those who’ve never used a client management system before. Dubsado is a system where you can manage all of your clients in projects, including sending emails, contracts, invoices and questionnaires, scheduling appointments, basic bookkeeping, and more. I help my clients get organized with a client experience that keeps their clients coming back for more and then automate around 80% of it so you spend less time IN your business and more time ON your business. Does that sound good to you?” Sets them up for another positive “yes” response.

“What questions do you have for me?” Give them time for clarity. Surprisingly, typically they don’t ask about price yet.

“The next week I have open for availability is July 22-29th. Would you like to get on my calendar?” Sets them up for another positive “yes” response, conveys that I’m in demand, and sets the project up for success because my clients will actually show up and give me the materials I need to complete the project.

“Great! My Dubsado set-up is $500 and I require a 50% deposit by the end of the week to hold the date, as well as a signed contract. Over the next month, we’ll go back and forth about your client experience to make it absolutely perfect, and then the last week of July I’ll go into your Dubsado account and automate as much as I can of the process.” I can say any price here, it doesn’t matter. They’re already sold.

“If you don’t have any other questions, I’ll go ahead and send you over my Dubsado set-up directions, your contract and invoice and we can get started right away!” I set the expectation at the end and always follow through, which builds trust.

“Thank you so much, I can’t wait to work with you. This is going to be such a game changer in your business and I’m so excited to get started!” Expressing gratitude ends the call on a positive note to make them feel great about the correspondence and the decision they just made.

Friends, that is how you sell on a sales call. And you know what? All I really did was listen, then prove it by saying: “I hear you, I understand your problem, and I can help you.”

There is NOTHING spammy or gross about this formula. If you have confidence in your product or service, you have to have the mindset shift that the person you are speaking with NEEDS what you have.

If you go into a sales call with that mindset, there is NO reason why you should clam up when it comes to price or why you should be afraid to tell them about what you have to offer.

>>It all starts with believing in your offer, believing in yourself, and LISTENING intently to your potential customer.<<

If you need more help with this, don’t worry. I have more content to come over the next few months on more of my sales secrets.

But for now, I’ll leave you with this script for you to take and turn into your own to generate thousands of dollars for your business like it’s done for me!