Posts tagged instagram
Avoiding The Instagram Vortex

We all know how important Instagram is for our businesses, right? It’s a place to build genuine connections, find potential clients and show them who we really are. But it has a dark side, my friends. We all know our own habits--we pick up our phones to scroll through Instagram when we’re in line at the grocery store, in the doctor’s office, even on the toilet for goodness sake (don’t lie, you’ve done it!). So how do we use Instagram for our businesses but not get sucked into the IG vortex? Luckily, I have a few tips for you today that will help you do just that!

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Instagram vs. Reality

Every Thursday morning, I go live on Instagram to answer my followers’ questions and go live with those who wish to speak with me rather than type. It’s one of my favorite parts of the week and today was no different. I received an interesting question from Ellie, who asked how I can be so casual yet so professional while I’m on Instagram stories and live video. Ellie’s question really got me thinking about how there’s so many people who treat Instagram different than reality. But I’m going to push back on that and say if you want to create a personal brand, you will have the most success when you are completely, authentically, unapologetically YOU.

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