Posts tagged instagram
Why Business Owners Should NOT Be “Influencers”

I don’t think business owners should be paid social media influencers. THERE, I said it!⁣

*Business Owner:* someone who has a product or service and sells it.⁣
*Influencer:* someone with a large following in a particular niche and is paid to post about products and services that align with their following⁣.

AN INFLUENCER IS NOT, BY DEFAULT, A BUSINESS OWNER.

I’m not throwing shade, I’m just telling it like it is!⁣

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Avoiding The Instagram Vortex

We all know how important Instagram is for our businesses, right? It’s a place to build genuine connections, find potential clients and show them who we really are. But it has a dark side, my friends. We all know our own habits--we pick up our phones to scroll through Instagram when we’re in line at the grocery store, in the doctor’s office, even on the toilet for goodness sake (don’t lie, you’ve done it!). So how do we use Instagram for our businesses but not get sucked into the IG vortex? Luckily, I have a few tips for you today that will help you do just that!

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My Biggest Tip For Instagram Growth

You get up in the morning, have no plan for your social media and think, “Oh crap, I have to post on Instagram today.”

Frantically, you look around and finally eye your target: A plant. Or a cup of coffee. Or a pen on top of a notebook from target. “This will do,” you say.

You snap it, upload to IG, slap a mediocre caption of song lyrics or, better yet, emojis…. And you go about your day, satisfied with yourself, despite the fact that it’s gotten 13 likes.

HAVE YOU EVER DONE THIS? I’m not judging because ya girl is TOTALLY guilty as charged!

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Instagram vs. Reality

Every Thursday morning, I go live on Instagram to answer my followers’ questions and go live with those who wish to speak with me rather than type. It’s one of my favorite parts of the week and today was no different. I received an interesting question from Ellie, who asked how I can be so casual yet so professional while I’m on Instagram stories and live video. Ellie’s question really got me thinking about how there’s so many people who treat Instagram different than reality. But I’m going to push back on that and say if you want to create a personal brand, you will have the most success when you are completely, authentically, unapologetically YOU.

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