Why Business Owners Should NOT Be “Influencers”
I don’t think business owners should be paid social media influencers. THERE, I said it!
*Business Owner:* someone who has a product or service and sells it.
*Influencer:* someone with a large following in a particular niche and is paid to post about products and services that align with their following.
AN INFLUENCER IS NOT, BY DEFAULT, A BUSINESS OWNER.
I’m not throwing shade, I’m just telling it like it is!
However, there are people who try to combine these two things. They have a product or service, but they ALSO get paid to post about other people’s product or service...
*And I believe that is so short-sighted.*
Before you argue in the comments, hear me out! 🙏🏻 I’d be happy to have a conversation with you, but lemme give you my reasoning:
Every single time you SELL to your audience on social, you take away a little bit of their trust.
They start to tune you out and put you in the “sales-y” category, like all of us have done with plenty of brands before.
If you are a business owner (not a full-time influencer! that’s a good gig, if you’re doing that then good for you) but if you’re a BUSINESS owner, why oh why would you waste that precious trust you spent years cultivating...
To put money in someone ELSE’s pocket?
Why wouldn’t you post about your OWN product and have the benefits of being able to control the quality and customer service, plus have a lifelong customer to YOU?
>>So many people are taking the $20k check TODAY and sacrificing longevity in their business.<<
If they’re not careful with all of the ads, before they know it they won’t have an engaged audience to sell to when they launch their next product—they’ll have a tuned-out following with a “she’s always selling something” mentality.
Do you agree or disagree? I’d LOVE to hear what you guys think in the comments below.
Would you rather take the $20k check and not have a biz in 2 years, or take less NOW and grow your influence and business for LATER?